Introduction into 'Detailed Research into Forms and Conventions'

For my final music magazine piece of coursework I have chosen to focus on designing and making a Rock/Indie music magazine. To research into this genre I looked into three main rock and indie magazines that are in publication today; KERRANG!, NME and Under The Radar. This research allows me to have a closer look in the market of a rock/indie magazine, to see if there is a gap in the market and to see how, and if, my magazine will fit into the competitive area of the music magazine industry.

Target Audience: The target audience for my product is mainly males, aged between 15-24, generally students or people will a disposable income and a rating of around C2/D on the Jicnars scale. My target audience also have a psychographic profile of radicals, materalists, hedonists, post materialists and post modernists. They would rather go to a free rock gig than a classical musical concert, see rough, unsigned bands instead of the cinema, drink beer instead of wine and party all night.